Organic search represents the natural way people find your stuff online. When you search for a topic using a search engine, like Google, you get search engine result pages (SERPs) back for the query you’ve entered.
Those sites that show up on the first page of SERPs belong to websites and owners who cared about search engine optimization (SEO). SEO adapts to people’s search needs and ways of thinking. It also influences the ads people see while searching.
How can SEO help your business? What are the benefits of SEO? What value does it offer, and how is it different compared to everything you’ve tried before?
SEO increases your website’s discoverability and visibility to the online audience. Every business and every individual — no matter their industry, size, or size, or importance — can benefit from SEO.
You need SEO, too, no matter what marketing tactics you’ve used in the past. Google owns the largest portion of the “search market cake.” If you want to dominate the search game, you need to adapt your website to Google’s rules and guidelines.
Let’s cover the basics of optimizing your natural exposure to individuals and businesses online to take your business to the next level! 🙂
Table of Contents
When we discuss SEO, we need to think about content discoverability. What terms or phrases best describe the information found on your website?
Tools like Google Keyword Planner or Keywords Everywhere can help find interesting search terms to use. However, this shouldn’t represent your complete keyword research process. You want to use keywords with low competition and high search volume. These terms will return better exposure.
Conversions matter the most where business is concerned. Find keywords that convert visitors to leads and prospects while not asking for a lot of money back for ads. This can be accomplished by using lower search terms that are specific to and answer user needs.
Google’s search algorithm, PageRank, is heavily based on the quality and quantity of links. Every time a website links to your webpage, it counts as a vote. More votes mean better ranking positions, but beware.
You want quality links. The better the website that links to your page, the better the outcome. You need links from high authority websites that make updates and care about their SEO strategy. They should publish highly relevant content and work constantly to increase their domain authority from time to time.
Content and links don’t mean a thing if you don’t provide the best user experience possible. User experience means answering the questions your (potential) clients have and providing the information they need.
A stellar user experience is built on having an attractive design that will stay in the user’s memory. This causes them to relate to you.
Easy navigation counts, too. What would you think if you visited a website to search for a solution to your problem, and the website appears, but you can’t find the answer?
By putting yourself under the skin of a casual user and viewing your website through their eyes, you can get ideas on what can be improved on your site and how.
Engagement is closely related to user experience. It happens naturally when a visitor is interested in your services, products, or website in general.
When a user is engaged, the session lasts longer. He or she spends more time exploring your offers and learning about different types of solutions and how they can pay for them. Long story short, SEO engagement impacts your buying cycle from beginning to end. It brings users at the top of the sales funnel through to the bottom.
Ads and any kind of paid advertising are fine, but they are a pay-to-play game. The only thing that matters, in the long run, is whether or not your website appears in search results.
That’s where SEO comes in. SEO is a cost-effective marketing strategy. When done right, SEO generates results.
Content, links, user experience, and engagement are the most important aspects of SEO, and each one of them represents a separate category that is worth to be explored further.
SEO and SEO tactics are updated constantly. Because Google algorithms change daily, you need to keep up with the trends. That’s why you need the right team behind your website, one that keeps up with the modern SEO tactics and ways to win exposure and increase conversions.
You cannot control many factors around you, but you can control your online presence and your SEO. It’s the only way to win the game against your competitors.
Do you want to get more traffic, rankings, prospects, sales, leads, conversions?
If your answer is yes, start caring about SEO today 🙂