Latest From The Industry
If you are a marketer for a bank or credit union, you probably know by now it is of the utmost importance to be compliant with the Americans with Disabilities Act (ADA). Failing to be compliant in various areas can result in lawsuits, fines, bad press, etc. And of course, you don’t want that! Just as a reminder, ADA, signed […]
In this digital era, marked by an always-connected population, websites had become the main protagonist of every business. It is commonly the way your business makes the first contact and impression with the potential customer. For your bank or credit union to be on the up and up, in the long run, you must choose the best hosting provider for […]
Being how we are living in the 21st century, right at the doorstep of the golden age of digital marketing – there is really no excuse to find yourself staring at your laptop screen and cringing over the low appeal of your much-needed website. Let’s see if we can identify some of your troubling thoughts in this scenario – the […]
Once you have an up and running website for your Bank or Credit Union you might think – “phew, that’s over, now I can relax!” Well, not quite. We’re just starting! Your website will always be a work in progress. It is an important piece of your brand and you want to portray your best self online. It’s customary to […]
It’s no surprise that today’s consumers want their unique requirements met. But it is also not a secret that financial institutions such as banks or credit unions have been slow to adopt personalization strategies compared to other industries. As consumer demand for individualized experiences grows, it’s vital to embrace the changes and implement new strategies. By anticipating customer needs and […]
The goal of content marketing is to educate your customers with information that’s relevant to their purchase decision. Customers often search keywords, read blogs, visit social media accounts, use financial calculators, take quizzes, and study whitepapers and case studies to learn more about a topic before shopping around for a product or service. For this reason, content marketing plays a key role in driving business for your bank or credit union. Keep reading to discover why this is true.