Your bank website should reflect who you are, what you stand for, and what you can offer customers. Before you embark on a massive website redesign, you might want to take a closer look at your brand. You might need to adapt your brand identity to meet changes caused by industry growth, social progress, and cultural revolutions that have occurred since you first set up your website. A website redesign is a good time to review if it still aligns with your mission, vision, and values.
With comparable products and services, banks and credit unions can fall into the trap of having cookie-cutter websites. How can you stand out from the competition, especially online? In this three-part series, we’ll discuss how you can enhance your web content to produce a unique customer experience. This week’s focus is on the visual and written content on and linked to your bank website.
One way to extend your online marketing strategy beyond your bank website is with a blog. In this two-part series, we’re going to examine the advantages of setting up a blog and give you tips for creating and maintaining it. This week we’re focusing on the reasons why blogging is beneficial for ongoing communication, customer education, search engine optimization, and sales conversions.