Which are the top 20 banking search terms and how to use them in your SEO strategy

What is the number one rule in content marketing? – Always perform thorough keyword research. Find the right keywords and create your content around it. Understand what your customers are searching for when browsing Google for banking information or services. In other words, identify the most common search terms and use them wisely. Not only that the keyword research is important for content marketing, but it’s a crucial part of your overall digital marketing strategy. When doing the keyword research for your bank website make sure to find the top banking search terms and implement them in your website content.

What are the most common banking search terms?

To begin with, if you want to know what are your potential customers searching for on the Internet, the various marketing tools can help you in this process. Ahrefs, Google Analytics, Google Search Console, and many others should be your assistants in locating the most relevant search queries related to banking. 

Alternatively, you can use other sources such as this research that BAI has made and determined the 20 most common banking search terms. 

Before we list them all out here, it’s worth mentioning that there are three classifications of search terms based on the users’ intent. Search terms can be:

• Transactional (do), 
• Informational (know)
• Navigational (go) 

So, when customers are interested in interacting with your bank website they are using transactional search terms, to learn more about your services they would use informational terms, and the navigational would help them find a specific page or a website. 

This type of categorization of search intent terms can be helpful in creating better and more useful content for your website visitors that would make them come back over and over again. Here are some of the most common banking search terms:

How to implement them in the SEO strategy?

Identifying the most common banking search terms is not enough. Knowing how to use them for your benefit is the trick. The next step is to implement them in your SEO strategy and here is how to do that:

• Smart keyword analysis. Although we’ve already mentioned the keyword research at the beginning of this article, we feel it’s critical to emphasize that this is an activity that can’t be skipped. Moreover, it needs to be done properly and combine all the relevant keywords in the right way. For example, make sure to include the long-tail keywords in addition to the short ones. Prioritize the keywords with higher volume search and high relevance.
• Create valuable content. Naturally, once you have your keyword analysis performed the content creation process comes next. These terms need to be included in the content on your bank website in a smart and logical way that will be useful to your audience. Don’t forget to incorporate these search terms in your blog content, but also in all your other pages – contact or landing pages. Make sure you have a variety of downloadable guides, infographics, tutorials, and blog articles containing these keywords.
• Optimize your content. Finally, be sure to optimize your blog articles and pages using internal links as well as high-authority website links. 

Benefits of Using the Top Banking Search Terms in Your SEO Strategy

Although implementing the most common search terms is beneficial for your SEO strategy, it can also add value to your business in general. For instance, by optimizing your bank website you will obtain more customers and grow your business. And not only that. Here is what you get from this practice.

Reduced call center volume. When your customers get the information they need on your FAQ page, or in one of your blog articles or other resources, they won’t have the need to contact the call center. In that way, your customer support representatives will have a well-defined query list to deal with. They won’t get overwhelmed with too many questions that aren’t of value to your bank. 

Build authority and trust. A mobile-friendly and resourceful website will attract more visitors as it will help them with their queries. If you include as many support answers as possible on your website and various online banking guides, customers will regularly visit your site and trust you as a business. 

Drive action through search queries. By creating content based on the top banking search terms you have the opportunity to prompt your customers to take action on your website. Simply put, if you include the keyword ‘loan rates’ frequently and answer all the commonly asked questions around that keyword you will drive more traffic to your website. And by adding a call-to-action button you are inviting your customers to apply for a loan and interact with your team. It’s a win-win situation, isn’t it? 

So, why wait – do your research and optimize your bank website.