Technology constantly changes to improve user experience. Shouldn’t your bank website do the same?
Think about it. People replace their computers after four years, according to Computer Hope. GSMArena.com discovered that more than 60% of people buy a new smartphone every two to three years. There’s no hard-and-fast rule for how often you should upgrade your bank website. However, consider the four reasons below to determine if the time has come to create an optimal customer experience.
- Security measures don’t guard against the latest cyber threats
- Your bank website design is outdated
- Your bank website isn’t optimized
- Customers can’t find your bank website through an online search
New threats quickly emerge when cyber thieves exploit vulnerabilities in everchanging technology. When you don’t update your bank website with the latest security software updates and patches, you leave it exposed to these attacks. Also, if you’re still using HTTP protocol instead of HTTPS, data transferred between your bank website and the customer’s browser remains unencrypted and susceptible to being stolen.
Your bank website is probably due for a redesign if it contains flash, clip art, or garish colors and fonts. A dated look can cause customers to question your expertise and trustworthiness. And if your bank website doesn’t meet accessibility guidelines set by the Americans with Disabilities Act (ADA), you could find yourself in a legal battle.
A slow website can increase bounce rates. After a load time of four seconds, 25% of users will leave the site. Large image files and videos or an old theme can diminish your bank website’s performance. For mobile customers, a fast-loading bank website is useless if it isn’t optimized to be responsive or mobile-friendly as well.
While we’re on the topic of speed, Google considers load time in its page-ranking algorithm. A slow bank website can land you at the bottom of search results. Also, a drop in web traffic could indicate that your search engine optimization (SEO) strategy is no longer effective. Irrelevant keywords and stale content will impair your search ranking.
Before you update your website, you’ll want to analyze your site performance. Data analytics will provide insight into how to reach your customers.
Once you’re ready, the website design and development team at BankSITE® Services is available to help you upgrade to a modern, ADA-compliant, and responsive bank website.