With comparable products and services, banks can fall into the trap of having cookie-cutter websites. How can you stand out from the competition, especially online? In this three-part series, we’ll discuss how you can enhance your web content to produce a unique customer experience. This week’s focus is on the visual and written content on and linked to your bank website.

Big data and data analytics are becoming the norm rather than a trend. Why should you care about implementing data initiatives? By gathering and examining data about your customers, you can develop a customer experience strategy that will lead to higher conversions.

A study by Epsilon Marketing discovered that 89% of customers are more likely to do business with a financial institution that offers a personalized experience on their bank or credit union website. Unfortunately, only 6% of financial institutions provide a customer-centric website experience. By understanding your customers and their needs, you can create customized content to fortify relationships and increase conversions.

Impactful content builds your credibility and successful customer relationships. You’ll want to include content that presents you as an expert in the industry and not merely as a provider of financial products and services. Developing original content should be your primary method of reaching customers, but you can also refer customers to trusted external sources on related subjects that might not be in your wheelhouse.

In the first of our two-part series about bank website blogs, we discussed how blogging can help you communicate with your customers, educate users, boost your search engine result ranking, and increase sales. Now that you understand the benefits of having a bank blog, we’re going to share some tips for getting started and advice for maintaining readership.

One way to extend your online marketing strategy beyond your bank website is with a blog. In this two-part series, we’re going to examine the advantages of setting up a blog and give you tips for creating and maintaining it. This week we’re focusing on the reasons why blogging is beneficial for ongoing communication, customer education, search engine optimization, and sales conversions.