ADA Action Plan

How To Address Threatening ADA Legal Demand Letters

If you are in receipt of a legal demand letter, take the steps below to address the problem. 

1. Talk with Legal Counsel.
Contact BankSITE.
With your legal council, reach out to your BankSITE® Services, and ask about our partnership with AudioEye, Inc.
2. Reduce exposure. Implement
ADA Accessibility Module.
BankSITE’s partnership with AudioEye provides you with an ADA Accessibility Module. Once deployed by BankSITE Services, it begins fixing accessibility issues on your website immediately. After implementation, AudioEye Engineers will begin testing your website, identifying accessibility issues, remediating issues, and validating that issues have been thoroughly resolved with the goal of working towards compliance with Web Content Accessibility Guidelines (WCAG) 2.0, Level AA.
3. Respond to demand letter.
Outline accessibility efforts.
Once the ADA Accessibility Module is implemented and begins fixing your site, you will need to respond to the demand letter explaining your accessibility strategy. With your legal council, craft a response that addresses these critical points by indicating that:

(1) You are designing and developing your website with Digital Inclusion in mind,

(2) You are striving to conform to WCAG 2.0 Level AA Guidelines,

(3) You are leveraging AudioEye, Inc., a 3rd party Web Accessibility Company with certified professionals, and accessibility experienced assistive technology testers (many of whom are individuals with disabilities), and

(4) You are meeting the demands outlined by the Plaintiff. In addition to detailing the steps you are taking to address the Plaintiff’s demands, your response should outline your goals to establish a long term strategy for ensuring the equitable use of your digital assets and an optimal user experience for all users, regardless of their individual abilities.
These steps will help you respond to a legal demand letter claiming ADA Title III violations. If you have not already received a demand letter, take these steps proactively to prevent future litigation. The websites BankSITE® Services creates and hosts for financial institutions with our proactive ADA Accessibility Module will minimize the risk of accessibility litigation against your financial institution, and protect your public image.  For more information, please contact us today.


ADA Website Quote Form

ADA Title III Violations

ADA Title III violations are related to web accessibility. Web Accessibility is about providing equal access to web environments for people with disabilities because for many, the web is broken. If not coded properly, a website may not work for all users, in particular for users of Assistive Technology (AT), like a Screen Reader.

More Information:

Web Content
Accessibility Guidelines
(WCAG) 2.0

Department of Justice ADA Responsibilities