After COVID-19 forced most of the United States into lockdown in April 2020, consumers began relying more on digital channels for banking purposes. Although all age groups increased usage of online and mobile banking, 46% of baby boomers surpassed their millennial and Generation X counterparts. Financial institutions must recognize the importance of responsive web design to meet their customers’ needs. In this week’s blog, we’ll explain five building blocks of a responsive bank website.
Between February and June 2020, businesses spent 70% more on mobile marketing initiatives. Survey respondents expected the amount to continue on an upward trajectory over the next 12 months. Furthermore, almost 78% of banking, finance, insurance, and real estate companies said mobile marketing contributed to their success during the pandemic. If your bank or credit union doesn’t already have a mobile marketing strategy or is planning one for 2021, here are a few ideas to consider.
Having a mobile-friendly or mobile-optimized bank website is good but not enough. Instead, incorporate these design features into a responsive site that will provide an ideal customer experience and will be easy for you to maintain. Our design team at BankSITE® Services is here to help.