As more customers rely on digital channels, community banks and credit unions need to have a sound digital marketing strategy in place to compete with online and national financial institutions. This week’s blog examines the three T’s you’ll need for your bank website to succeed in the digital marketing arena: appropriate tactics, an experienced team, and the right tools.
In the last of our three-part series on how to distinguish your bank website apart from competitors, we’re going to discuss ways you can personalize your customer’s journey from the time they click through to your home page, go through the sales funnel, and take action. Personalized marketing, digital engagement, and customer feedback are techniques to brand customer journeys on your bank website.
With comparable products and services, banks and credit unions can fall into the trap of having cookie-cutter websites. How can you stand out from the competition, especially online? In this three-part series, we’ll discuss how you can enhance your web content to produce a unique customer experience. This week’s focus is on the visual and written content on and linked to your bank website.
Impactful content builds your credibility and successful customer relationships. You’ll want to include content that presents you as an expert in the industry and not merely as a provider of financial products and services. Developing original content should be your primary method of reaching customers, but you can also refer customers to trusted external sources on related subjects that might not be in your wheelhouse.